This policy explains what personal information ANURI LABS LTD collects, why, who sees it, and the choices you have. It covers our websites (this site and hoofers.life), the Hoofers app on iPhone and Android, the Hoofers for Teams dashboard, and anyone who contacts us or works with us.
The short version
Hoofers counts your steps so you can play. We never use GPS or track where you are.
We don't show ads today, we don't sell your information, and we will never use your step data for advertising. If we add ads, we'll update this policy and tell you first.
Your crew sees your name, character and game activity. Strangers see much less, and players under 18 get extra protection.
You can see, download or delete your information at any time.
1. Who we are
ANURI LABS LTD ("Anuri Labs", "we", "us") is the controller of your personal information. We're a company registered in England and Wales, company number 17554538, with our registered office at 167-169 Great Portland Street, 5th Floor, London W1W 5PF.
For anything about privacy, email hello@anurilabs.com or write to our registered office.
2. Information we collect on our websites
Server logs. Our host, Netlify, records basic technical details when you visit: your IP address, browser, the page you asked for and the time. These logs keep the site running and secure.
Fonts. Our fonts load from Google Fonts, so your browser sends your IP address to Google when a page loads.
Cookies. Our websites don't use cookies, analytics or tracking.
If you email us. We keep your name, email address and what you tell us so we can reply.
3. Information we collect if you work with us
If you contact us about a project or become a client, we keep your name, job title, company, contact details, our messages, contracts and invoices. We use these to discuss and deliver the work, get paid and keep the records the law requires.
4. Information we collect in Hoofers
| What | Details | Where it comes from |
|---|---|---|
| Account | Your first and last name, your hoofer tag (@handle), and your sign-in: Sign in with Apple, Google, or your email address if you sign in with an email code | You, Apple or Google |
| Birthday | Asked once, never shown to anyone. We use it to give under-18s the protections in section 8 | You |
| Phone number (optional) | Stored only as a scrambled code (a keyed hash) plus its last four digits. Used so friends who have your number can find you. Never shown | You |
| Profile | Your character's look (skin tone and clothes), your titles, and for adults an optional bio | You and the game |
| Steps | Your step counts, when they were recorded and synced, and the source of each count (the app and device model, such as iPhone or Apple Watch), so we can leave out steps typed in by hand or from sources we don't trust. When you sign up, we read your past days of steps once, to set your usual day. If you allow background access, steps keep syncing while the app is closed | Apple Health, Health Connect, and your phone's motion sensor |
| Motion type | Whether your phone is sure you're still, in a vehicle or cycling, so steps counted then are left out. This is worked out and used on your phone | Your phone's motion sensor |
| Gameplay | Your game score (hoofs), coins, items, crews, invites, power-ups you use and receive, catches, titles, streaks, rankings, records with crewmates, match roles and votes, Treasure Hunt groups, finds and scans, and the share cards you make | The game |
| Contacts (optional) | If you allow it, we turn the phone numbers in your contacts into scrambled codes to check which of your contacts play Hoofers. We don't keep your contacts. Invite texts are sent by you, from your phone | Your phone, with your permission |
| Camera (Treasure Hunt only) | Used only to scan a hunt's QR codes. No photos are taken or kept | Your phone, with your permission |
| Notifications | A notification token for your phone and your alert settings | Your phone |
| Purchases | What you bought, when, and whether you have Pro. Apple or Google take the payment, and we never see your card details | Apple, Google, RevenueCat |
| Safety | Reports you make or that are made about you, people you block, and checks on unusual step counts | You, other players, the game |
| Device | Your phone's time zone, app version, phone model and operating system, and your IP address in our server logs | Your phone |
| Country | Worked out from your internet connection when you open the app. Never from GPS. Shown on your profile only if you switch it on | Your connection |
| Teams | If you join an organisation: your membership, team or department, challenge participation, your "count me in" choice, and your answers to the optional question about how connected you feel, if the organiser asks it | You and the organisation |
What we don't collect: your precise location, any health data other than steps (such as heart rate, sleep or weight), your photos, or your messages. Hoofers has no chat. We don't use advertising IDs, and we don't track you across other companies' apps and websites.
5. Your steps and health data
Steps can count as health information, so we treat them with extra care.
We read step counts only, with when they were recorded and which app and device counted them. We never write anything to Apple Health or Health Connect.
We use step data only to run the game: your score, the chase, rankings, coins, streaks and challenges, and to fix problems with syncing.
Other players see totals, scores and rankings worked out from your steps. They never see your raw Apple Health or Health Connect records, or which app or device counted them.
We never sell step data, use it for advertising or marketing, or share it with advertisers or data brokers.
We never use step data for decisions about employment, insurance or credit.
We never store Apple Health data in iCloud.
Our use of information received from Health Connect follows the Health Connect Permissions policy, including its Limited Use requirements.
We'll only use step data in a new way after telling you, and after asking for your consent where the law, Apple or Google require it.
You can turn off step access at any time in your phone's settings. That stops new steps syncing, but it doesn't delete steps we already hold. To delete those, delete your account (section 13).
6. Why we use your information, and our legal reasons
UK data protection law requires a legal reason for each use.
| Why | Legal reason |
|---|---|
| To create your account and run the game | Contract: you asked us to provide Hoofers |
| To count your steps and turn them into your score | Contract, and your explicit consent, which you give when you allow step access |
| To let friends find you by phone number or from your contacts | Your consent |
| To send notifications | Your consent, which you control in your phone's settings |
| To process purchases and Pro | Contract, and legal obligation for financial records |
| To match you with a global crew of similar walkers in a nearby time zone | Contract |
| To keep the game fair, including checks on unusual step counts | Legitimate interests: a fair game for everyone |
| To keep players safe: age protections, reports, blocking and name filters | Legitimate interests, and legal obligation where it applies |
| To run Teams challenges and games for an organisation | Contract with the organisation, and legitimate interests |
| The optional belonging question | Your consent. Skipping it is fine |
| To fix problems and improve Hoofers | Legitimate interests |
| To reply to messages and work with clients | Legitimate interests, or contract |
| To meet legal duties and handle legal claims | Legal obligation, or legitimate interests |
Where we rely on consent, you can withdraw it at any time in the app, in your phone's settings, or by emailing us.
7. What other people can see
| Who | What they see |
|---|---|
| Your crew | Your name as first name and last initial (such as "Henry U."), tag, character, live game score, steps on the crew board, titles, streak, whether you've walked today, your records with each of them, and your game activity in the feed |
| Strangers in a global crew | Your name and character only, no tag |
| Everyone on the global board | Your tag, character and weekly steps. Players under 18 are kept off it |
| Organisation admins (Teams) | Totals and challenge results, never your step counts. During a Treasure Hunt they also see which named players have been active in the last two days. You can choose to be counted in totals without being named. Any total covering fewer than 3 people is hidden |
| Sponsors | Only anonymous totals, such as how many people used a sponsored item. Never who |
Your birthday, phone number and email address are never shown to anyone. Your country is shown only if you switch it on. Lock-screen features show crewmates' names and the game on your own phone only.
8. Children and teens
You must be at least 13 to use Hoofers. If you're under 18, we automatically:
keep you off the global board and out of strangers' search results and profiles
hide your bio and country
let only your crewmates find you
switch off some notifications by default
If you're a parent and think your child under 13 is using Hoofers, email hello@anurilabs.com and we'll delete the account.
9. Who we share information with
We never sell personal information. We share it only with companies that help us run our services, under contracts that require them to protect it:
| Company | What they do for us | Where |
|---|---|---|
| Supabase | Database, sign-in and file storage for Hoofers | Ireland (EU) |
| Apple | Sign in with Apple, Apple Health, notifications, App Store purchases | Worldwide |
| Sign in with Google, Health Connect, notifications, Google Play purchases, email and fonts | Worldwide | |
| RevenueCat | Checking App Store and Google Play purchases | United States |
| Expo | App builds, updates and notifications | United States |
| Netlify | Hosting our websites | United States |
We may also share information if the law requires it, to protect people's safety, with our professional advisers, or with a buyer if our business is sold. A buyer would have to respect this policy.
10. International transfers
Some of these companies process information outside the UK. When they do, we rely on UK adequacy regulations, the UK International Data Transfer Agreement or Addendum, or the UK Extension to the EU-US Data Privacy Framework, so your information keeps the same protection.
11. How long we keep it
| Information | How long |
|---|---|
| Your account, steps and game data | While your account is open. Deleted within 30 days of you deleting your account, and from backups within a further 30 days |
| Contact matching codes | Not kept. Discarded straight after matching |
| Reports and safety records | Up to 2 years after a report is closed, unless needed for a legal claim |
| Purchase records | 6 years, as UK tax law requires |
| Server logs | Up to 30 days |
| Messages and enquiries | 2 years after we last hear from you |
| Client records | 6 years after the work ends |
We may keep totals that can't identify anyone, such as how many steps were walked in a week.
12. How we protect it
Information is encrypted when it travels to and from our servers. Your sign-in is kept in your phone's secure keychain. Phone numbers are stored only as scrambled codes. Access to our systems is limited and protected. No system is perfectly secure, but if a breach puts your information at risk, we'll tell you and the ICO as the law requires.
13. Your rights
You can ask us to:
give you a copy of your information
correct anything that's wrong
delete your information
limit how we use it, or object to how we use it
send your information to you or another service in a usable format
have a person review a decision made automatically
Some decisions are made automatically, such as holding back a day's steps from rankings when a check finds them unusual, or applying under-18 protections. If you think one is wrong, email us and a person will review it.
To delete your account, go to Me > Settings in the app, or email hello@anurilabs.com. For any other request, email us. It's free, we may ask you to confirm your identity, and we'll reply within one month.
14. Complaints
If you're unhappy with how we've handled your information, please tell us first at hello@anurilabs.com. We'll acknowledge your complaint within 30 days. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
15. Changes to this policy
We'll update this policy when our services change. If a change is significant, we'll tell you in the app before it takes effect.
16. Contact
ANURI LABS LTD, 167-169 Great Portland Street, 5th Floor, London W1W 5PF. Email: hello@anurilabs.com.